There’s no shortage of business ideas under the sun, but that doesn’t mean it isn’t a major challenge thinking of one.
Coming up with great business ideas is the first step in entrepreneurship. It’s also the step where most aspiring entrepreneurs trip up and give up.
A lot of people dream of starting an eCommerce business from home, being their own boss, and making money online. But only a few ever turn that dream into reality.
But thinking of great startup business ideas doesn’t have to be difficult. In fact, overthinking it can prevent you from taking action. This is known as paralysis by analysis.
Finding a product or niche that has low competition and high profit margins can be overwhelming.
So to help you started on the right track and inspire you to take action, we’ve done the analysis and market research for you.
Using data from Google Trends and SaleHoo’s Market Research Lab, we’ve found 40 profitable home based business ideas.
This is valuable information that has the potential to make you a lot of money on eBay, Amazon, or your own online store.
Whether you choose to sell one of the products listed below, or use them as a launching pad for your own idea is not important. What’s important is that you stop thinking about following your dream, and start doing.
If you’re here for the profitable product ideas and haven’t yet started your online business, our educational resources will get you started in no time.
Coming up with new business ideas is the easy part. Validating those ideas takes time.
Even if you choose to pursue one of the profitable product ideas listed below, we recommend doing your own product and market research. It’s just a good skill to have and a good habit to get into.
There are several online tools that you can use to validate (or eliminate) your business ideas.
Amazon (Best Sellers) Amazon Best Sellers shows the most popular products, based on sales data, for every niche. You might be surprised what you find here. The best sellers are updated hourly so it’s always up-to-date.
eBay (Trending) Trending on eBay shows you what users are searching for the most. It currently only includes a top 10. If you want to go deeper with eBay, you can sign up for in-depth Marketplace Research by Terapeak.
Pinterest Pinterest is one of the internet’s main trendsetters and taste centers. By searching your product and niche on Pinterest you can get an idea for the level of interest, as well as the styles and brands that people like most.
Coolhunting.com Coolhunting.com is up with the latest products and trends, which is important if you want to tap into an emerging market. This website is likely to keep you ahead of the crowds. You can browse the online marketplace for the most hip items for business inspiration.
TrendHunter.com TrendHunter.com is the world's largest, most popular trend community. This website is has everything you need to keep you at the cutting-edge of what’s hot and what’s not, providing daily inspiration, advice, and market insights.
Here it is, folks. The most comprehensive list of new business ideas and dropshipping niches for aspiring eCommerce entrepreneurs.
We’ve used data from the SaleHoo Market Research Lab and Google Trends, as well as insights from eCommerce experts to compile this list.
We’ve gone the extra mile by including suggested suppliers that you can source these products from.
Keep in mind that a trending product can quickly lead to a saturated market, so we highly recommend conducting your own market research before choosing your niche.
Even if you don’t choose one of these products, you can use this list to think of complementary or similar items that aren’t quite as popular - yet.
Fitness trackers exploded onto the scene with big name brands like Fitbit and Garmin. These are the smart devices you wear like a watch that measure things like steps, heart rate, distance travelled, and elevation gained. They are hugely popular with both amateur and professional sportspeople. Google Trends data shows that interest peaked around Christmas time in 2017, but it still remains strong. Worldwide revenue from fitness trackers is expected to continue growing USD$2.57 billion this year to $3.33 billion in 2022. This suggests that there will continue to be strong market demand for these devices in the coming years.
A great example from the SaleHoo Market Research Lab is the Fitbit Surge Fitness Superwatch, which has an average sale price of $176, a sell rate of 90%, and medium competition. This makes it a very attractive prospect.
Big brands like UE and Beats helped to make bluetooth speakers cool and pretty much every electronics company has joined the party. You might think bluetooth speakers would be a saturated market by now - and you may be right - but there are still opportunities to find untapped corners of this niche. A recent study found the portable speaker market is expected to experience a compound annual growth rate of 11% between 2017 and 2021.
A quick look at the SaleHoo Market Research Lab shows that the JBL Flip 3 Splashproof Portable Bluetooth Speaker could be a good option with an average sale price of $100 and an 83% sell-rate. However, it’s considered to be a highly competitive product given the popularity of the brand.
Similar to fitness trackers, smart watches have been finding their stride in recent years. Picked up by early adopters, smart watches are now strapped around the wrists of technology stragglers. The rise of wearable technology is likely to see smart watches become more a part of our lives. Worldwide wearables sales are predicted to grow by an average of 20% each year over the next five years, becoming a $29 billion market by 2022. What does this mean for your new startup ideas? It means that smart watches aren’t going anywhere soon and if you’re thinking about getting into an electronics-related niche, smart watches might a good option.
SaleHoo’s Market Research Lab suggests the Garmin Vivoactive HR GPS Smart Watch is selling well online with a $254 average sale price and an 80% sell-rate. Competition is said to be low, but you’ll be competing with 36 sellers on Amazon.
If you’re looking for startup business ideas in the fashion accessories market, wooden watches are worth exploring. Wooden watches have become markedly more popular in the last three years. They are the antithesis of smartwatches, tapping into the eco-friendly, non-toxic, natural product movement. The global watch market is predicted to grow by 8% between 2017-2021. And while it is a crowded market dominated by big name brands, there are still opportunities to capitalize on the popularity of wooden watches, especially with some crafty branding and marketing.
Also known as swaddle blankets, muslin blankets have skyrocketed in popularity over recent years. Muslin is a lightweight, finely-woven, breathable cotton fabric. If you’re looking for dropshipping niche in the baby items market, you should seriously consider adding muslin blankets to your store (just look at the Google Trends data!). There are plenty of ways to differentiate yourself by stocking a variety of patterns, styles, sizes, and materials. As long as we keep having babies, there will always be high demand for baby products.
The high cost of professional dental treatment and the rise of personal care products has seen increased interest in teeth whitening kits. Something happened in 2015 that saw these dental kits take-off and they’ve continued to ride a wave of popularity. Everyone has teeth, so you can be sure there will be steady demand. Research predicts the global teeth whitening products market to reach $7.4 billion by 2024. And there is growing consumer preference for over-the-counter products in countries such as Germany, France, UK, India and China.
An example from the Salehoo Market Research Lab is the AuraGlow Radiant Effects Teeth Whitening Kit with low competition and an average sale price of $37. There’s no information on the sell-rate yet, which shows just how low competition is for this product.
Resistance bands are one of the simplest and most versatile workout tools. They’re also one of the most popular. Resistance bands are a great business idea for someone wanting to get into the health and fitness market. They can be used for a whole body workout while on the go. They’re lightweight, cheap, and in demand. The market is expected to grow by 11.99% between 2018-2022.
While there are quite a few people selling resistance bands on eBay and Amazon, the DONGJI Resistance Band Set could be a good option with added features (door anchor, hand grips) and low competition.
Interest in USB charging docks has fluctuated over time but remains high. USB charging docks allows you to charge multiple USB devices via one power outlet. They have become a necessary household hack to keep those smartphones, tablets, watches etc charged. If you want a slice of a $37.89 billion market by 2025, then USB charging docks could be a winner.
Even though babies have needed carrying since forever, for some reason interest in baby carriers has been on the rise. You can get all sorts of carriers, but the most popular are baby slings, wraps and soft-structured carriers. Their popularity can be linked to the “attachment parenting” trend. This dropshipping niche presents many options for aspiring entrepreneurs.
There are several different baby carriers in the SaleHoo Market Research Lab, but the Infantino Carry On Carrier looks like a high-quality, high-price option with a 100% sell rate.
If you haven’t heard the hype around smoothie blenders, you’ve been living under a rock. These home appliances are part of the health food craze that has people blending kale, spinach and chia seeds into a breakfast beverage. While there are some big brands like Magic Bullet and Nutri Ninja that seem to dominate this market, there are plenty of opportunities to make money from blenders online.
A couple of options from the SaleHoo Market Research Lab are the Vitamix 5200 Blender and the Hamilton Beach Elite Multi-Function Blender. They are located at opposite ends of the market with medium competition and positive sell rates.
Organic tea is hip with health-conscious consumers. Interest in tea has increased gradually over the years and many online sellers are capitalizing on it. This is because there are so many varieties of tea and potential for trendy branding and marketing. Varieties such as matcha, chaga, and turmeric teas are a few options, and you can always create your own blends. The organic tea market is predicted to grow by more than 5% a year between 2017-2021.
With Apple ditching the headphone jack from the latest iPhone, bluetooth headphones (and earphones) have become a big deal. It is hugely appealing to no longer have to deal with tangled headphone cords, or have them getting in the way at the gym. Consumers expect wireless products these days, so demand is strong. The headphone and earphone market is expected to exceed $25 billion by 2025 and bluetooth technology is fueling that growth.
If you’re looking for a dropshipping niche at the high end of the market, the SaleHoo Market Research Lab suggests the Bose QuietComfort 35 Wireless Headphones as a profitable, low-competition option.
What do celebrities wear on the red carpet underneath their elaborate, expensive dresses? Seamless underwear, apparently! It’s not only super comfortable, but it also prevents “panty lines” created by seams. Aside from a huge spike in interest in 2009, seamless underwear has become increasingly popular. If you’re looking for startup ideas in the womenswear or underwear markets, you’ll definitely want to invest in seamless garments.
Home security systems will account for an estimated $47 billion of the total security market by 2020. For whatever reason, people are investing heavily in DIY home security. Tapping into this demand could be a great online business idea for aspiring entrepreneurs.
The SaleHoo Market Research Lab suggests the Nest Cam Outdoor Security Camera could be a dropshipping niche that makes you money in 2018 with a high average sale price and low competition.
Everyone ages, and (almost) everyone cares about how they look. The global anti-aging market is predicted to surpass $330 billion in 2021. It’s huge. Google Trends data for anti-aging cream shows that interest has been increasing steadily. If you’re looking for business ideas in the personal care market and you want guaranteed demand, anti-aging cream is for you.
A market that barely existed in 2013 is now a major player in 2018. Beards are cool again thanks to hipsters and lumbersexuals. And with that has come a surge in beard care products, particularly beard oil. The US market for men’s shaving goods is predicted to grow 10% between 2017 and 2020. While a lot of brands have latched onto this trend already, you may have success if you can brand and market a beard oil product creatively.
The same consumers that wear wooden watches, use smoothie blenders, and drink organic tea (see above) are probably doing yoga. It’s the epitome of new age, Eastern, health-conscious practices that have taken over the Western world. Sure, there are a lot of online business already selling yoga mats, but if you can find a way to make yours stand out, there’s money to be made. The yoga mat market is expected to grow by about 7% annually between 2017-2021.
If yoga mats are too niche for you, yoga leggings might be a better business idea. Yoga leggings are worn for yoga, but can also be used at the gym, jogging, walking the dog, or grabbing a quick coffee at a cafe. The activewear trend has created a booming market. You could look at getting a private label product started with your own brand and designs if you want your business to really stand out online.
Look at that upward trend. Vaping is on a high. Vaping is considered a less harmful alternative to cigarettes. Leonardo DiCaprio does it, so you know it’s a big deal. It’s smoking for the digital age and is expected to be a $48 billion industry by 2023.
If you’re looking for a business idea at the low end of the market, the Starter Kit Vaporizer Vape Pen in the SaleHoo Market Research Lab provides a taste of what’s out there. While it has a low sale price and medium competition, you will ideally want something with a sell rate of 50% or higher.
Printed socks have had a roller coaster ride, according to Google Trends, with predictable spikes around Christmas time. For whatever reason, socks have become more of a fashion statement in recent years. It’s probably partly due to the cropped pants trend. The options for patterns are endless so you could create a really stylish new business around printed socks. They’re cool with hipsters and the slightly eccentric alike. You can also take advantage of holidays - Christmas, Halloween, Thanksgiving etc.
Facial masks have long been popular, but with new trends emerging every few months there’s always potential to make money by staying ahead of the curve. A quick search of the #facemask hashtag on Instagram shows hundreds of thousands of people experimenting with different formulas, from charcoal to gold, caffeine, and clay. Celebrities and Instagram influencers are fueling this trend.
One of the best deals we could find for you in the SaleHoo Market Research Lab is the Herbivore Botanicals All Natural Pink Clay Exfoliating Mask. With a solid average price of $36, a 100% sell rate and low competition, you’d be lucky to find a product with better numbers.
Interest in waterproof bags, also known as dry bags, has been slowly increasing over time. They are typically made from synthetic materials and coated with a waterproofing, used to protect digital devices, clothing, and other items during water-based activities. Their popularity may be linked to backpacking and outdoor sports, such as hiking, kayaking, sailing etc. They could also be marketed to families for days at the beach or by the swimming pool. If your startup idea is outdoors related, waterproof bags would be a good fit.
To give you an idea of the potential for insulated bottles, one company S’well made more than $100 million in 2016. If your business idea can tap into a small share of the total market, you could be away laughing. Insulated bottles keep liquid cold or hot, they help to rid the world of single-use plastic bottles, and they look cool.
A great business idea that others have tapped into is creating a private label product with the Simple Modern Wave Water Bottle, featured in the SaleHoo Market Research Lab. There are examples of people selling these bottles for close to double the average sale price below after slapping their own brand on them.
Massagers have experienced a gradual rise in popularity, suggesting steady market demand. Online sellers are having success with handheld electric massagers. Consumers are becoming more conscious of self-care and electric massagers can help with chronic pain relief and injury rehabilitation. The global electric massager market is expected to grow by about 6% a year till 2021.
Matcha is powdered green tea leaves, which is typically mixed with hot water. Its popularity is linked to the health food trend that has seen increased demand for organic tea (see above). There are said to be many health benefits of matcha, including boosting metabolism, detoxifying the body, and enhancing mood and concentration. Matcha is a great entry or addition to an eCommerce business that sells health products.
The sports bra is the new t-shirt, according to this Time article, and they’re giving the lingerie market a run for its money. Celebrities such as Selena Gomez, Bella Hadid, and the Kardashians have been promoting sports bras a high-fashion favourite. They are no longer simply workout wear for the gym and have been adapted to cater to women’s multi-dimensional lifestyles. The hype around sports bras has seen major brands flood the market. However, if you’re looking for a killer new business idea, there are plenty of opportunities to tap into the skyrocketing popularity of sports bras.
The global anti-dandruff shampoo market is expected to exceed $6 billion by 2020. Environmental and dietary factors are leading to more people experiencing dandruff and searching for shampoo treatments online.
The SaleHoo Market Research Lab shows Nizoral A-D Anti-Dandruff Shampoo has an average sale price of $24, an 82% sell rate, and medium competition.
Ukulele sales have experienced “explosive growth” in recent years as consumers seek out the smaller alternative to the guitar. Whether there’s been a resurgence of folk music, or a popular artist who plays the ukulele, we’re not sure. But something is driving increased interest and sales. If you’re looking for a business idea in the musical instruments niche, ukuleles are a good option in 2018.
This may seem like an odd product to include. However, everyone who has a car (and that’s a lot of people!) needs wiper blades. Wiper blades are one of those easy fixes that can be done yourself to avoid added costs at the auto mechanic. It seems that more people are catching on to the DIY approach to car maintenance, and wiper blades are a logical place to start for total newbies.
Tea tree oil is one of the darlings of the natural products industry. Known for its antiseptic properties, it is one of the most popular essential oils money can buy. It’s also said to help with acne, bacterial and fungal infections, head lice, and psoriasis. Not to mention its uses as a natural deodorant, insect repellant, and laundry freshener. If you can find a way to carve out a corner of the tea tree oil market with your new online business, you’d be onto a good thing.
Tote bags have become an essential fashion item for women. The Cut described them as the biggest handbag trend for spring 2018. They’ve been steadily increasing in popularity. This is partly because they are a form of self-expression, more environmentally friendly than plastic bags, and more ethical than leather. Most tote bags are made of sturdy cloth or canvas material, but the styles and designs are limitless.
Starting an online business that promotes energy efficiency is a good move in today’s conscious consumer environment. LED lamps and lights are exactly that. They make consumers feel good by conserving energy at home while also saving them money on power bills. LED lamps also come in a range of designs, including some pretty cool 3D optical illusion lamps. The LED lighting market is predicted to experience a compound annual growth rate of 13%, which is huge by any standard. It’s a growing market ripe for the right eCommerce business idea.
Sunglasses are not exactly trending upwards on Google Trends. But if you look at the graph it’s clear that they experience seasonal spikes. The reason sunglasses are a great dropshipping niche that will make you money is that they’re cheap to make and highly versatile. If you can be ahead of the curve with sunglasses fashion you can cash in before others catch on. Sunglasses are also a great option for private labelling, which adds instant value to your product.
A possible product option from the SaleHoo Market Research Lab are the FEIDU Polarized Classic Retro Wayfarer Sunglasses with a $12 average sale price and low competition.
The trend around men’s grooming paints an interesting picture. This market experiences massive peaks just ahead of Christmas each year and then dies off majorly. But don’t be put off by seasonal business ideas. This trend goes to show that there’s a lot of money to be made from men’s grooming products every Christmas and with the right marketing to the right people, you could have serious success with this business idea. Think body wash, deodorant, shaving kits, cologne - all things that men need that make great Christmas gifts.
Calligraphy is experiencing a revival. The ancient art of lettering is popular again, believed to be linked to the rise of adult colouring-in and mindfulness craft activities. Some boutique companies are turning to calligraphy for their branding and signage and the artform is even gaining a following on Instagram and Pinterest. The hype has led to a steady increase in search queries, which makes this a great dropshipping niche for an arts and crafts online store.
The Daveliou Calligraphy Pen Set in the SaleHoo Market Research Lab looks like a great option to get started with. The low competition and 67% sell rate is a good sign. Ignore the $2 average sale price. These sets are being sold for upwards of $50 on Amazon.
Kim Kardashian and Youtube beauty tutorials have had a major influence on the popularity of eyelash extensions. Bustle said fake lashes are 2018’s top beauty trend. People used to have to go to salons to get eyelash extensions, but now you can do it yourself at home. While this is a saturated market, a motivated online seller with a strong business idea can still have success with eyelash extensions.
Fake flowers are becoming increasingly popular at weddings for brides (and grooms) who want to save money. They’re also decorative around the home and office. Even Vogue magazine says “it’s time to reconsider fake flowers”. The main benefits of fake flowers are that they don’t wilt and die and they’re easy to ship and transport. If you’re looking to get into the wedding market, artificial flowers could be your first step down the aisle.
Kids love building forts and escaping into their little worlds of fun and imagination. But these days forts come ready-made as kids play tents. They’re a trending product in the children’s toys market and a great business idea for anyone looking to get into this niche.
The Little Dove Kid’s Foldable Teepee Play Tent looks like a great option with low competition, a $55 average sale price and 50% sell rate.
So it looks like the world’s figured out that cooking rice on the stove is harder than it sounds and discovered the revolution that is rice cookers that deliver perfect rice every time. Rice cookers have become an essential household item, much like smoothie blenders above. If you’re looking at starting a business in the kitchen appliance or kitchenware niche, adding rice cookers to your list could be a winner.
RFID wallets protect your credit cards from being skimmed by digital devices used by fraudsters and scammers. A rise of awareness around data and personal security is helping to drive demand for RFID wallets. They’re also popular with travellers going to countries where credit card theft is rife. The global smart-connected wallets market, which includes RFID wallets, is predicted to grow at a compound annual growth rate of 8.72% between 2017-2021.
So, there you have it - 40 great online business ideas and dropshipping niches to kickstart your eCommerce journey! We hope you find a startup idea in this list that helps you make money online in 2018. Let us know if you’re selling any of these products or have other ideas for profitable niches in the comments below.