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What is Amazon?

Amazon is one of the world's largest website for ecommerce websites, logistics, payments, hardware, data storage, and media specializing in books, magazines and DVDs.

Based in Seattle, Washington, the site was founded in 1994 and originally called Cadabra but was renamed as Amazon in time for the website launch. Starting out an online bookstore it has since expanded to include multiple retail categories, such as apparel and electronics. As well as their hub site, Amazon has dedicated websites for the US, Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Spain, and in the United Kingdom. Amazon offers free shipping to other international locations.

Amazon is currently one of the top 10 most visited websites in the world with nearly 197 million people visiting the site each month. Selling on Amazon presents online retailers with a good opportunity to expand their market. 

Some key features to consider when selling on Amazon:

  • Fulfillment by Amazon- this allows you to send your products in bulk to Amazon so they can arrange shipping and fulfillment of your orders on your behalf.
  • Amazon Prime membership - which offers shoppers with free 2-day shipping, along with a reputation for fast and reliable order fulfillment.
  • Built in comparison shopping which compares you to other sellers.

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