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What is a Wholesaler?

A wholesaler is an individual or business that buys in bulk from a manufacturer and then redistributes goods to retailers. Wholesalers can also be referred to as ‘jobbers’ or ‘distributors’. Because manufacturers are consumed with producing items, they use wholesalers to act as a middleman between them and the retailer.


Wholesalers purchase from the manufacturer in very large quantities, and then break the products down into smaller lots to fit with the needs of retailers. Sometimes wholesalers also assemble and grade goods as part of this process.

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