The eCommerce giant, Shopify is taking its partnership with Klaviyo to the next level with a $100 million investment in the email marketing startup. Klaviyo is also set to become a recommended email solution for Shopify Plus merchants. Here’s how Klaviyo CEO Andrew Bialecki described the deal: “The big analogy was like, ‘We’re dating, and how do we make this a little more...
Read moreAs if online sellers need another thing to worry about, right? Most of us are solopreneurs who manage a wide range of business tasks, including inventory, marketing, customer service, and accounting. Time is in short supply as it is! Now there’s one more task that eCommerce store owners need to add to that list: GDPR compliance. Unless you’ve been living under a rock, you would have seen countless articles about GDPR...
Read moreE-commerce behemoth eBay is officially abandoning online payments system PayPal after 15 years, opting for a new service that’s expected to deliver benefits to sellers. eBay has announced that it will stop working with PayPal in 2020 and start transitioning to Adyen, an Amsterdam-based payments company, later this year. Adyen’s customers include tech industry giants Uber, Netflix, and Spotify. Adyen primarily provides back-end payments services, like credit card processing,...
Read moreThe biggest bane of any online retailer, because they have no face-to-face interaction with consumers, is abandoned shopping carts. The product is good, the price is right, yet the 67.9 percent of customers on average fail to complete the transaction. This hits retailers right in the wallet, costing more than USD $18 billion in lost sales annually. So what gives?
Read moreSelling online is truly the wave of the retail future. Savvy retailers and newbies alike are well aware that this wave is just starting to crest. That's why there's such intense competition to be the best online store builder around. First out of the starting gate is veteran online retailer Amazon. Its hosted e-commerce service, the Amazon Webstore, capitalizes on the edge it has as a pioneer in e-commerce. However, not far behind and quickly gaining are other e-commerce platforms...
Read moreTake an in-depth look at the profitability of selling wholesale craft supplies, and the best practices to do so.
Read moreThere has been a lot of talk about how Millennials rule the digital world. Business store owners and dropshippers are super-busy outlining their strategies to capture this largest, most dynamic, and probably most influential of online audiences. While it could be wise to follow the conventional idea that Millennials should be your no. 1 focus in developing online selling business ideas, it could also be futile, or even downright foolish, to assume Millennials should be your only...
Read morePrice is always going to be a controversial issue for retailers, so we really don't mind putting in new data whenever we come across it. Recent research shows that some of the most beloved of pricing strategies may be based on outdated pricing psychology. In other words, the magic is gone.
Read moreWhen you embark on a new journey, you normally make a plan, right? Let's say you are going to a wedding. You plan what you're going to wear, maybe do a little shopping for a gift and new shoes. On the day itself, you check the weather and traffic conditions to decide if you need to bring a coat, or if you should leave half an hour earlier. Afterwards, you planned to go straight home, but you see a friend you haven't seen for a while and decide to have a few drinks and talk. The point is...
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