If you’ve done any research into launching an e-commerce business, you’ll have come across the two most popular business models for online entrepreneurs: Amazon FBA and dropshipping.
You can make money with both of these models. But there are advantages and disadvantages, and these strategies won’t be a good fit for everyone.
In this guide, we're going to explore the pros and cons of both methods. By the end of the post, you’ll have a much better understanding of what each strategy involves and which one is right for you.
You’ll be able to make an informed decision and choose the business model that suits your circumstances and goals.
If you want a quick overview before we get into the details, here’s a comparison of the main pros and cons of Amazon FBA and dropshipping:
|Customer Base||Starts Small||Access to Large Audience|
|Scalability||Good||Limited by Budget/Products|
You can make more money per sale with Amazon FBA, but you also have to invest a lot more to get started.
That’s not the only difference you need to know before deciding which model is best for you.
Let’s take a closer look at the pros and cons of dropshipping and Amazon FBA.
Dropshipping is an e-commerce business model that enables you to launch an online store and sell products without purchasing any inventory or shipping any products.
You source dropshipping products from suppliers that offer order fulfillment services. When a customer purchases a product from your store, the supplier ships the product directly to the customer.
The dropshipping model has become one of the most popular ways to make money online. It’s a growing industry that is estimated to achieve a compound annual growth rate of 32% from 2021 to 2026:
The business model involves little to no risk. You don’t need to bulk buy hundreds of products that may or may not sell.
Dropshipping allows you to launch an online business with minimal upfront investment.
Dropshipping is a low-risk strategy, but there are negatives to this e-commerce model.
Here’s a breakdown of the pros and cons of dropshipping.
It has a low barrier to entry with minimal initial investment.
You don’t need to spend money on inventory or a business premises to get started with dropshipping. The only costs involved are setting up an online store, ordering a few samples to find the right supplier and marketing costs.
The only risk involved is wasting time promoting a product that doesn’t sell. You won’t have hundreds of unsold products in your garage or costing you money in storage fees.
Because you don’t have to purchase inventory, you can try out new products and see how they perform. You can list an extensive range of products without having to carry stock. If a product doesn’t sell, you can quickly drop it and try a different product.
With traditional e-commerce and Amazon FBA, you would have to invest in expanding your inventory to extend your range of products.
Every business requires dedication and effort to succeed. But when your dropshipping store is set up and generating sales, you can make money while you sleep.
Your supplier will handle the fulfillment. You don’t need to pack any products, manage your inventory, or handle the shipping process. With the right supplier, dropshipping can be a lucrative way to generate passive income.
Insufficient cash flow is the reason why 82% of new businesses fail.
With a standard retail or e-commerce store, the business owner needs to spend money buying products before they can sell them. This means capital is tied up until the products are sold.
With dropshipping, you don’t need to tie up money in inventory. Instead, you can invest in marketing to grow your business and only pay your supplier when you make a sale.
With your supplier handling order fulfillment, you can work from anywhere in the world with an internet connection. You can run your store from your laptop.
The average profit margin for a dropshipping product is lower than other e-commerce business models. When you bulk buy hundreds of products at once, you can negotiate a lower cost per item and generate a larger profit per sale.
With dropshipping, you’re purchasing products one at a time as you receive orders. You can increase your margins by raising your prices, but you risk losing sales if you become too expensive.
One of the key benefits of dropshipping is the low barrier to entry. However, this also means that the competition is high.
You will always find dropshipping competitors in your niche selling similar products. You need to build your brand and stand out from the competition to succeed.
Finding a reliable supplier is vital for dropshipping. Because the products you sell are sent directly from the supplier to the customer, you have very little control over the quality.
The reputation of your store and your brand depends on your supplier. You can minimize the risk by ordering a sample product before you list a product in your store.
If you sell an extensive range of products from different suppliers, a customer’s order will arrive in separate packages and often on different dates. This means shipping costs can be higher for your customers.
Fulfillment by Amazon (FBA) is the e-commerce giant’s fulfillment service for sellers. You can use Amazon’s distribution and logistics network to handle the packing and shipping of your products to customers.
You send your goods to Amazon, and FBA will handle the rest.
Amazon has seen tremendous growth over the last decade:
Using Amazon FBA, you can tap into a growing marketplace where net sales reached $386.06 billion in 2020.
Around 9 out of 10 online shoppers use Amazon to price check products before making a purchase. Amazon is the biggest name in e-commerce, and it can be a lucrative place to sell online.
But there are some significant challenges for FBA sellers. This isn’t a suitable business model for everyone.
Let’s take a look at the pros and cons of Amazon FBA.
Amazon has a huge customer base that you can instantly start selling to. You can get your products in front of a wide audience of potential customers.
With dropshipping, you need to build up your customer base from scratch.
You can expect to earn a bigger profit margin on each product sold. The downside with FBA is that you need to bulk buy products upfront, but that does mean you can negotiate a discount with suppliers and earn more per sale.
Amazon FBA handles the packing, shipping, and returns process. So you don’t need to spend your time dealing with returns or refunds - all of this is covered by FBA.
Amazon FBA products qualify for free Amazon Prime delivery. As a result, your customers can benefit from fast delivery at no additional cost to you. With dropshipping, many suppliers are based in China, and delivery can take 7 days or longer.
Consumers are familiar with the Amazon brand. It’s one of the most trusted places to buy products online. By joining Amazon’s FBA program, you can immediately benefit from the “Fulfilled by Amazon” note on your product listing.
This will have an impact on consumer trust and conversions. Amazon shoppers will trust you more and will be more likely to click “Buy now.”
The Amazon FBA model costs a lot more than dropshipping to get started. You’ll need to purchase inventory upfront before you start selling through Amazon’s fulfillment service.
Due to how Amazon’s fees are structured, low-cost products are not well suited to the FBA model. As a result, you’ll need to be selective about the products you enroll in the program.
You can use the FBA calculator to see if using the service is viable.
One of the reasons Amazon has been so successful is its open returns policy. According to a 2018 report, 82% of consumers want to see and experience a product before committing to a purchase. Amazon’s open returns policy helps shoppers to overcome that barrier to purchase.
However, the generous returns policy does mean that many sellers report a higher returns rate on the platform.
The longer your goods take to sell, the more you will have to pay in storage fees to Amazon. You’ll have to consider discounts to shift stock or have excess inventory returned to your facility to avoid fees for slow-selling products.
To enroll products in FBA, you’ll need to make sure your inventory meets Amazon criteria. This includes packaging and labeling requirements. You can find a complete list of FBA requirements and guidelines on the Amazon website.
With all customer communication taking place through Amazon, you won’t be able to build a list of your customers or develop unique branding to help your products stand out from your competitors.
You’re using a third-party platform rather than building your own audience and customer base.
Dropshipping is the better option if you’re new to e-commerce and looking to get started with a low-cost and low-risk model. You can avoid investing money in inventory that might not sell and keep your overheads down.
It’s easy to get started, and you can pivot to a different niche if you find it too competitive. All you need to do is find new suppliers, switch your theme to a new domain, and start your new store.
The upfront cost is low, and you won’t lose money on unsold inventory.
If you’ve gained some experience with dropshipping, have a good idea of which products sell best in your niche, and want to expand your business, Amazon FBA is a logical next step.
It requires much more investment, and there is more risk, but the rewards can be greater.
It requires much less upfront investment to get started with dropshipping. You don’t need to purchase inventory and only pay when a customer makes a purchase.
The only costs involved are the expense of launching an online store and finding products. You can use Shopify and pay a monthly fee or create a WooCommerce store to reduce costs further.
You’ll also need to promote your products. You can spend hundreds of dollars and generate fast results using Facebook Ads or choose a longer-term SEO strategy for little to no cost.
With Amazon FBA, you’ll need to purchase inventory in bulk. You’ll also need to promote your products using Amazon SEO and paid ads.
Overall, the dropshipping business model is much cheaper to get started.
With FBA, Amazon will handle everything from packing and shipping to returns and refunds. This means you don’t have to worry about customer service.
Once your inventory is enrolled, you don’t need to do anything other than promote your products and manage your listings. It’s a hands-off approach that leverages Amazon logistics and customer support infrastructure.
With dropshipping, your fulfillment partner will handle the packing and shipping of your products. However, you will be responsible for customer service. Of course, you could hire customer support representatives, but this can eat into your profits.
Generally, it’s easier to run an Amazon FBA e-commerce business.
Just like every e-commerce model, it depends on the individual business. For example, there are many highly successful dropshippers and many profitable Amazon FBA businesses.
With dropshipping, you can test out lots of different products without the risk of investing capital in inventory. This means you can find winning products for your dropshipping store much faster. You can then scale up your advertising and promotion to generate more sales.
You will also be able to track visitors to your website and take advantage of remarketing to capture more sales. There’s also an opportunity to build an email list and establish another lucrative marketing channel.
With Amazon FBA, you need to invest more money at the start and grow your business step by step. You need to find the right manufacturer and purchase inventory in bulk before shipping it to the Amazon warehouse.
Unless you have a big budget to play with, you’ll need to wait until you have made a return on the inventory before investing in new products to add to your range.
Because everything takes place on the Amazon platform, you also won’t have the opportunity to use remarketing or build an email list. It can be harder to scale when you’re dependent on a third-party marketplace.
Yes. There’s much less risk involved with the dropshipping e-commerce business model. Aside from product samples, you don’t need to pay for any inventory before you start selling a product in your dropshipping store.
You can also expand your product range and try out different products with little to no additional costs.
With Amazon FBA, you need to pay upfront and buy products in bulk. You can negotiate cheaper costs per product, but you will need to risk capital on products that may not sell.
There’s much more risk involved with Amazon FBA.
The right e-commerce business model for you will depend on your circumstances and your level of experience.
Generally, it’s much easier to get started with dropshipping.
If you’re looking to increase your margins and invest in your business, Amazon FBA can be a great way to expand. You can use the revenue you generate from your dropshipping business to get started with Amazon private labeling.