How to Buy Cheap Shoes in Bulk from Wholesale Shoes Suppliers

Looking for cheap wholesale shoes that you can resell for a nifty profit? You’ve come to the right place. Here you’ll find awesome shoe vendor options, plus the answers to all of these important questions:

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Why sell shoes online?

There is one great reason to sell shoes online: There’s money in it. Don’t believe me? Consider the case of Beth Marbach, who made $4 million when she switched from selling books to selling shoes. 

Or how about Benjamin Kapelushnik, a 16-year-old who makes a killing selling sneakers. One woman even made a whole lot of money selling her old used shoes. There really is a market for everything if you know where to look and who wants to buy…

I’m not saying that everyone will make millions selling shoes online, but there is definitely a market here. The global footwear market is set to reach over 400 billion dollars by 2025 and consumers in the US alone are spending over $76 billion on shoes each year. That’s a big money-pie, so why not take a slice?

What are the best shoes to sell online?

Most people think of women’s footwear when they think of shoes to sell online, but that’s only one option.

Beth Marbach started out selling 90% women’s shoes and 10% men’s shoes when "Sex and the City" was in full swing, and Carrie Bradshaw started a craze for women’s shoes. But after that, Beth noticed the men’s luxury market grew, and by the end she was selling 90% men’s shoes and only 10% women’s shoes. 

Trends change, and it’s important to keep your finger on the pulse. Notice which shoes are selling well and stock up on those. Also, notice if the market is changing, and adjust what you’re selling to fit. It’s all about experimenting and finding what’s most profitable for you as you go.

Here’s a list of the main things to consider when deciding what shoes to sell:

• Who are you selling to?

  Get shoes that’ll appeal to people ages 18-34 if possible, as they tend to be the biggest online buyers. Older buyers (65+) are less trusting of online shopping and don’t tend to do it as much. 

  Think to yourself: Who spends a lot of time online and may be looking to buy shoes? Stay-at-home moms, for example, may spend a lot of time browsing the internet, and want to buy shoes for themselves or for their children without the nightmare of going out to the store. 

• What shoes to buy and sell all year-round?

  Seasonality is a problem if you’re selling flip-flops or knee high boots. Why? No one wants icicle feet in winter, and no one wears knee-highs to the beach. Check out the searches for these types of shoes in Google Trends:

  In summer months, flip flop searches go up and searches for knee high boots go way down. You can compare those to the searches for loafers, which appear to be fairly steady year-round. 

  This doesn’t mean you can’t sell flip-flops; it just means you’ll need to be aware of your market and also stock winter shoes over winter, or pick types of shoes with steady sales all year round. 

• What are the most popular colors and sizes?

  You don’t want to be the guy who ordered the same number of each size of shoe, only to find himself running out of common sizes and unable to move the smallest or largest sizes. You also don’t want a full stock of crazy colors that most people aren’t interested in when black is the most popular choice.

  Unless you have a sure-thing niche market for crazy shoes, include some black shoes in your inventory, and stock more of popular sizes. In the US, the most common size is 8 for women and 10.5 for men. In the UK, it’s size 6 for women and size 10 for men.

• What style of shoe sells best?

  There’s a large range of shoes you can choose to sell, including:

  • Infant & toddler shoes
  • Children’s shoes
  • Women’s shoes
    • Athletic
    • Boots
    • Fashion sneakers
    • Flats
    • Outdoor shoes
    • Pumps 
    • Sandals

  • Men’s shoes 
    • Athletic 
    • Boots
    • Fashion sneakers
    • Loafers & slip-ons
    • Outdoor shoes
    • Oxfords
    • Sandals

So which shoes are best for profits? Generally, the top 3 types of shoes are men’s athletic shoes, women’s casual shoes, and women’s dress shoes.

But these are broad categories with many styles to choose from. So how do you narrow it down? The best way is to do some simple market research is to use a tool such as the SaleHoo Labs. 

SaleHoo’s Market Research Lab shows you which products are currently selling well. You can select 'clothing shoes and jewelry' as a category and browse through the results to find the best high-selling, low-competition options. 

A little background research like this can help you to make a more informed decision about your market before you buy up a whole bunch of stock. 

How can I get cheap shoes online for resale? 

There are 3 main ways to source shoes for selling online. We’ll go through them, and then look at some supplier options for all kinds of shoes. 

Option #1: Buy wholesale shoes

How it works: You buy cheap wholesale shoes in bulk from a wholesaler who sends them to you. You then resell the shoes online. 

Pros: 

• Wholesale buying can be a really cheap way to get shoes (good profit margin potential).
• You buy and store the inventory, so...
• You control how it’s packaged or sent.
• You know how much you have of each product (and when you need to restock).

Cons:

• You have to have space to store the shoes.
• There’s more work involved in packaging and sending your items.
• If the shoes don’t sell, you can end up at a loss with a house full of shoes.

Tips:

• Get samples of products to ensure quality before buying up large.
• Start with small orders
• If they have MOQ (minimum order quantity) and it seems too large, contact them and see if they would do a smaller order. 
• Use a safe payment method such as PayPal, credit card or AliPay to eliminate risk. If your supplier doesn't have safe payment options, try somewhere else. It's not worth the risk. 
• Scale slowly. You can increase your order quantities bit by bit when you're making enough revenue to reinvest. Don't overextend yourself too early. 
• Create a professional email address for these interactions, it's best to use a business account rather than your personal one for security reasons. 

Option #2: Use a shoe dropshipper

How it works: You list the shoe styles and sizes the dropshipper stocks, without having to buy any or handle them yourself. When you make a sale, you purchase the item through the dropshipper, put in your customer’s address and the dropshipper packages and sends the shoes to the customer for you. 

Pros:

• The dropshipper takes care of the stock, which means…
• Less work for you, as you don’t have to package items
• You don’t need storage space
• You only pay for the items you’ve already sold, so it’s lower risk, financially speaking
• You can offer a much larger variety without having to buy every item

Cons:

• If the dropshipper runs out of stock, you can be left with expectant customers but no product
• You will pay more for these items than if you were buying in bulk, which means...
• Lower profit margins
• It's harder to compete with other sellers on marketplaces such as eBay
• You’re relying on someone else to fill your orders, and if they make mistakes, you get the angry customers or bad marketplace reputation

Tips:

• Check the availability of the dropship items you’re listing
• If stock is running low, consider pulling your listings before stock runs out
• Check on the progress of your orders when you’ve put them through
• If there are going to be delays, you need to know about them so you can keep your customers in the loop
• Check out more great tips for using dropshipping here

Option #3: Buy liquidated shoe stock

How it works: Companies want to get rid of stock because they’re closing down, or moving, or it’s the end of the season and they’re making room for their next line of stock. These products are dirt cheap, and you can buy and resell for a decent profit margin if you know what you’re looking for. 

Pros: 

• It’s super-duper cheap
• Sometimes you can get liquidated brand name shoes that aren’t easy to source via wholesale or dropshipping

Cons:

• Liquidated products may be low-quality returns or products that just didn’t sell well
• If some of the products are damaged or faulty, you may have to fix them up (if you can) or accept your losses
• You often have to buy really large lots at once and then sort through them
• You have to know your market really well to know what liquidation stock is safe to buy

Tips:

• If you’re buying a big pallet of shoes, get an inventory list of exactly what you’re getting
• Do some poking around: Is there a market for these items? Or are they duds?
• Look on eBay and Amazon to see whether there are similar products. Are they selling? If so, for what price? 
• It might look super cheap, but don’t forget to factor in shipping costs too. Still profitable?

Where can I find wholesale shoe suppliers? 

One of the main issues with finding suppliers online is the number of scams out there. If you ever use Google searches to find suppliers, you may have wanted to bang your head against the wall! 

To save you time and a bunch of effort you will want to check out our SaleHoo Directory. 

The SaleHoo Directory has over 150 trusted wholesale shoe suppliers from around the world. The great thing is the suppliers are vetted and verified by SaleHoo staff so you know you are working with quality suppliers! 

The cost is just $67 USD per year. 

While you are searching for suppliers keep in mind the following: 

What products and brands do they sell? Do they ship internationally? Do you need a resale license/sales tax ID to do business with them? Do they have minimum order requirements, and if so, how much? How long have they been in business? 

Want good news? All of this information can be found on SaleHoo! 

Top wholesale shoes suppliers

Because we want you to be one step ahead of the game we have outlined a few top wholesale shoe suppliers in China and the USA found in our SaleHoo Directory. Check them out below! 

How to find shoe suppliers based in China

Shoe suppliers in China are known for their low prices, and they often have a massive range of products.

But where to find them? Check out a couple of great Chinese shoe supplier options from SaleHoo Directory below: 

This China-based supplier has almost every type of shoe you can think of, and offer both wholesale and dropshipping services. They stock:

This supplier also offers wholesale shoes from China, and their range includes: