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Same-day delivery has transformed the way we perceive online shopping. With the change of perception has come a change in expectations, and speed that was once considered a luxury is more often than not taken as a matter of course. While this service is great news for shoppers, is it equally positive for the other end of the chain, the businesses? The question smaller companies need to ask before diving into the trend with the retail giants is whether same-day delivery is an improvement that benefits the business as a whole or simply a waste of resources.