4th of July

Trending Underwear and Lingerie for Dropshipping

Lingerie is never going out of fashion. With new trends and designs arriving every season and the emerging body positive movement, there has never been a better time to start dropshipping lingerie.

15 of the Best Underwear and Lingerie Products for 2020

 

Purchase Price
$3.43
Add product to my website

1. Plus Size Bras

Plus size bras are hard to find in mainstream stores such as Victoria's Secret, however they are a need for many women. This item would be advertised well with a body positive campaign, and video demonstration showing women of various large bra sizes feeling confident in the garment. This item would also do well with a loyalty program to keep the same customers coming back.
  • Target Demographic: All
  • Target Gender: Female
Purchase Price
$3.70
Add product to my website

2. Booty Lifting Shapewear

Having a round and lifted booty is the hottest trend right now! Women like Kim Kardashian, Cardi B, Megan Thee Stallion, and more big time celebrities have made having a big booty something to aspire towards. This item would be best marketed through photo and video ads demonstrating the before and after of wearing their product. It would be beneficial to run a Facebook targeted interest ad towards these celebrities, as well as women interested in fitness (as glutes are also a huge trend in fitness at the moment).
  • Target Demographic: Gen Y (23-38)
  • Target Gender: Female
Purchase Price
$2.54
Add product to my website

3. Sticky Bras

Sticky bras are super useful for many styles of clothing where you don't want bra straps showing, and they are somewhat of a difficult product to find in stores. They can be used by women of any age, but typically appeal more to youger and middle aged women due to the lack of back support. The ease of use of the product should be highlighted in the ad, and it should be shown how it looks under an outfit.
  • Target Demographic: Gen Y (23-38) + Gen X (39-54)
  • Target Gender: Female
Purchase Price
$3.99
Add product to my website

4. Tummy Control Shapewear

Women are intensely critical of their tummies, and will try almost anything to flatten, smoothen, and reduce their waistline. Tummy control shapewear is extremely popular, and can be advertised through before and after photos and also videos showing the product in action. This is also a good product to be advertised by influencers on Instagram.
  • Target Demographic: Gen Y (23-38) - Baby Boomers (55-73)
  • Target Gender: Female
Purchase Price
$4.21
Add product to my website

5. Multi Piece Lingerie Sets

Lingerie sets are appealing beacause they can be very pretty and are a crossover into fashion. They would be well advertised being worn on models and advertised as flash sales, causing people to make an impulse purchase - because as a product, they have no functional use. It can also be advertised through Instagram influencers.
  • Target Demographic: Gen Y (23-38)
  • Target Gender: Female
Purchase Price
$2.21
Add product to my website

6. Lace Bralettes

Bralettes, particularly lace bralettes, are currently extremely popular amongst younger women. They are popular because they tend to be more comfortable than regular bras, as they are softer and do not have underwire, and also have an element of style with the lace. They should be advertised as an everyday staple that every girl should have.
  • Target Demographic: Gen Z (18-22) + Gen Y (23-38)
  • Target Gender: Female
Purchase Price
$2.62
Add product to my website

7. Front closure bras

Front closure bras are gaining popularity as an alternative to the clasic back closure bras as they create more cleavage and are easier to clasp. This item should be advertised by highlighting the technical elements of the item, such as more lift and support through the front, ease of clasp closure, etc. And also mention how back clasp bras are a thing of the past.
  • Target Demographic: All
  • Target Gender: Female
Purchase Price
$3.46
Add product to my website

8. Silk Robes

Silk robes are timeless and can easily be worn my any woman, and are a closet staple for some. They are most popular amongst younger and middle aged women, and can be advertised with Facebook ads to women who are also interested in Victoria's Secret and LaSenza, amongst other lingerie specific brands.
  • Target Demographic: Gen Y (23-38) + Gen X (39-54)
  • Target Gender: Female
Purchase Price
$3.30
Add product to my website

9. Holiday Themed Lingerie

Holiday themed lingerie are a good item to add to your store to boost sales during holidays. From Christmas to Halloween to Easter, there are many opportunities for holiday lingerie to sell to an existing crowd who likes to purchase lingerie. You could market this product to existing audiences though Facebook campaigns with a duplicate audience that has worked in the past, and also through email campaign marketing to your existing email list.
  • Target Demographic: Gen Y (23-38) + Gen X (39-54)
  • Target Gender: Female
Purchase Price
$4.03
Add product to my website

10. Silk Slips

Silk slips are another timeless item that both solves a problem, as well as has a trend/fashion element. Silk slips are often worn to smooth out one's figure when wearing a dress, and can come in many colors and lengths. It's a good item to sell because people get different slips depending on what dress they are wearing. So you have the opportunity to sell a short slip, medium slip, and long slip to the same person during the same site visit. Advertise this item with Facebook photo ads to women who are also interested in Victoria's Secret and LaSenza, amongst other lingerie specific brands. You could highlight the comfort of the item as well as the smoothing properties it serves.
  • Target Demographic: All
  • Target Gender: Female
Purchase Price
$1.89
Add product to my website

11. Maternity Underwear

Women who are expecting often choose to wear specialized maternity underwear because it is a more comfortable fit for their changing bodies. A lot of these underwears go over the belly and also have cute designs on the front. This item would be best marketed through photo ads on Facebook, targeting women of childbearing age who are also interested in other baby brands and stores. Can also target women who are newly married.
  • Target Demographic: Gen Y (23-38)
  • Target Gender: Female
Purchase Price
$1.20
Add product to my website

12. Seamless Underwear

Seamless underwear are a great solution to panty lines under tight clothing. The best way to advertise this is through Facebook and Instagram photo and video ads that highlight the technical specifications of the product, what material it's made of, the technicalities of the design, and also examples of wearing seamless underwear under clothes vs underwear with seams.
  • Target Demographic: Gen Z (18-22) + Gen Y (23-38)
  • Target Gender: Female
Purchase Price
$0.70
Add product to my website

13. Nipple Covers/Pasties

Nipple pasties are often difficult to find at brick and mortar stores, and when they can be found, they tend to be quite expensive for the value that they are. This item can be marketed through Facebook ads and Google ads towards everyone ages 18-40, then specifying audiences from those who showed interest from there. This item can actually be used by men too, instead of wearing an undershirt under a button down shirt. Examples of someone wearing the same shirt with and without the pasties should be used for the ad.
  • Target Demographic: Gen Z (18-22) + Gen Y (23-38)
  • Target Gender: Either
Purchase Price
$3.69
Add product to my website

14. Push Up Bras

Push up bras are a classic item that has proven to sell in many brick and mortar stores worldwide. The trick to selling this item is to demonstrate the before and after benefit clearly, and to outline a 'new' technology that this bra uses to create a lifted look. This item would be well marketed through Facebook and Instagram photo ads, as well as through Instagram influencers who can demonstrate how a real person uses this product and gets results. The benefit of using influencers is that you also then get more product content through the photos that they post.
  • Target Demographic: Gen Z (18-22) + Gen Y (23-38)
  • Target Gender: Female
Purchase Price
$4.17
Add product to my website

15. Loungewear Underwear Sets

Calvin Klein made loungewear sets popular, and they are still popular to this day! Cotton loungewear sets are associated with casual chic lifestyle, and the advertising should be done using high quality model shots and demonstrating the beauty of casual lounge fashion. This item would be best marketed through creating a unique loungewear underwear brand and marketing through a mix of instagram influencers, paid ads using recognizable models, and even in person billboard ads in high traffic cities like LA, NYC, Paris, London, and more.
  • Target Demographic: Gen Z (18-22) + Gen Y (23-38)
  • Target Gender: Female

Why dropship lingerie?

The global lingerie industry is expected to surpass $55 billion by 2024 and its market share in the United States has been steadily increasing. Lingerie has become more of a fashion statement and a sign of female empowerment in recent years. It’s also become a leading part of sports fashion and the #fitspo movement happening on social media. There is a wide range of lingerie available, including bras, negligees, slips, chemise, panties, and more. All of these come in an assortment of different styles and materials, meaning there are almost endless variations and opportunities for you to enter the market.

How to dropship lingerie?

The most important thing to consider is what type of lingerie you want to sell. It’s a good idea to have a specific niche for your online store, whether that’s sexy underwear, sportswear, plus-size, silk, lace, strapless, or nude-colored garments. The options are limitless. There are always new lingerie items coming onto the market, so you may be able to ride the wave of a new trend. Once you know what niche you want to focus on, follow these three steps to get your dropshipping journey underway:

  1. Use SaleHoo Labs to find the best lingerie products to dropship
  2. Browse the SaleHoo Directory to find trusted lingerie dropship suppliers
  3. Start selling lingerie products on your chosen online marketplace

It’s that easy to get started!

Best lingerie to dropship

SaleHoo’s powerful market research tool will help you to find profitable lingerie with high sell-rates and low competition.
Remember that one of the keys to dropshipping success is choosing products that will be easy,
affordable and safe to ship internationally.

Top-selling lingerie niches include:

Bralettes

Bralettes made waves when Victoria’s Secret declared that “No padding is sexy now”. Bralettes are wireless bras with no or minimal padding. They’re designed for comfort and to celebrate a woman’s natural shape. They are stylish and very much on trend, which you will quickly see by searching for ‘bralette’ on Instagram.

Sports bras

The rise of “strong is the new sexy” has seen sports bras become one of the most important fashion accessories for modern women. Athletes, fitness models, and everyday women who enjoy exercise rely on sports bras for support and comfort during training sessions. There are many different styles of sports bras to choose from and while the market is quite saturated, you may be able to zero-in on the next emerging trend.

Nude-color underwear

Nude tones have become increasingly popular in recent years. These are designed to be inconspicuous when worn under other clothing. A British study found that 72 percent of women choose nude or flesh-toned underwear instead of black, white, and fancy colors or prints when they go shopping, which suggests that the market for this style of lingerie is significant.

How does Dropship Automation
by SaleHoo work?

Four simple steps to get products to your Shopify store and start selling.

 

1. Get Dropship by SaleHoo

Sign up to Dropship by SaleHoo to get access to the dropship tool.

2. Connect your Shopify Store

Allow SaleHoo to access your Shopify store with one click, to import products.

3. Select products to sell

Choose from a huge range of pre-vetted, quality products on SaleHoo.

4. Click Import to Shopify

Import the products you want to sell to your Shopify store in seconds and start selling.

See what some of them are saying and how
they review SaleHoo across the internet.

 

 

Alejandro Vizcaino
Amazing company definitely

To use saleshoo directory was an amazing experience, the technical support and the assistant of the chat are wonderful and with a clear intention to serve, so I proudly recommend to enjoy them, thank you for the space and help.

Kaylee Larson
This company "ROCKS" because of the …

This company "ROCKS" because of the great and fast customer service it offers. It has many resources for dropshipping and other wholesale needs. I'm always uncertain if companies I sign up for are going to be legit, this one definitely is; and so far a good one. Worth the money.

Bobby Marinus Van Peenen
Customer service is absolutely first class!

The customer service is absolutely top notch! I got responded back to immediately with the help I needed. A real person was exactly what I needed because no computer generated program could have assisted me and this type of support is beyond appreciated.

Bob Case
Salehoo did a great job

Salehoo did a great job, I appreciate their customer service persistence, friendliness and willingness to help. The Salehoo Directory is great as well. Thanks

Quantum Chris
Phenomenal Customer Service

There was a minor issue and a wonderful Salehoo rep (Karen) was very prompt to respond. The issue was resolved lightning fast! Very impressed and pleased with the service!

Aubrey Walker
No Reservations

No Reservations, I would recommend this company to anyone.

Finally, a solution for ecommerce owners to find dropship suppliers safely and reliably

Find dropship suppliers

 

Get your risk-free SaleHoo membership today
Still worried about what you have heard about a salehoo scam? Feel free to get in touch
with us by emailing at support@salehoo.com